Inferno

After learning men are more likely to die from skin cancer, I set out to build a fun sunscreen brand they’d want to wear.

Introducing Inferno, sunscreen from the hottest place below Earth.

The first 500 sinners to buy Inferno will be entered for a chance to win an all-expenses-paid trip to Hell, Michigan.

Win a Trip to Hell

Jannik Sinner. The perfect ambassador for Inferno. Known for his bold athleticism, devilish confidence, and blindingly pale skin.

Sponsor Sinner

Become the Devil’s Advocate

Share about Inferno and you’ll be an official Devil’s Advocate, giving you access to merch, perks, and a hell of a lot more.

We can’t take people to Hell, but we can get close. We’ll host a summer pop-up in subway stations, handing out samples to help New Yorkers protect their flesh.

Subway Pop-Up

Next
Next

APT 4A