NYC taxis don’t have the tech of rideshare apps.
But they do have the speed and street smarts.
YELLOW MEANS GO


RAISE YOUR HAND IF YOU HATE WAITING
New Yorkers wait for everything. Their laundry. Their super. Their table. Their train. Their Uber. Their pizza. Their sample sale. Their date who never showed.
One thing they don’t wait for? A taxi.
We’ll park taxis where people are stuck waiting, reminding them yellow means go.