DEFENDER X NIKE
For Super Bowl LVII we customized Defender vehicles in the style of a Nike sneaker box and hid them in the Arizona desert.
Fans who found them got an unreleased pair of Jordan 1’s.
It caught the attention of sneaker news sites and sneaker legend Mayor, who commented and reposted.
DEFENDER X LEGO
For the release of the new LEGO Defender, we worked with LEGO to promote the hardest-to-reach LEGO store in the world, 1,037 ft up in the Scottish Highlands.
Good luck kiddos.
